Hydra Design, Ltd., located in Diss, England, has long been a leader in affordable solutions for the newspaper, magazine, and repro house markets. With a history tied to early newspaper hardware and software providers, Hydra has long made innovative software which sped-up and improved the printing process for the market. Hydra Design, Ltd. boasts an international customer base ranging from large newspapers to small repro houses, all of which benefited from years of industry knowledge.

Patrick Tully, President of Mindset Software, Inc. said, “Combined with our recent announcement from Datalogics/Adobe, the acquisition of Hydra’s product line is a natural fit for Mindset. We pride ourselves in finding great technology and evolving it into feature rich market leaders. We believe the integration of the Hydra products into the Mindset product line will only serve to increase functionality and sales.”

Mindset plans to enhance the Hydra products to work with new and existing Mindset products, and further integrate with other vendors. Mindset will be supporting current Hydra customers from its Sacramento, California headquarters, and will continue to work with existing distributors.

About Mindset Software, Inc.

Located in Midtown Sacramento, California, Mindset Software, Inc. is a leader back-end solutions for the media and new media industries. Mindset specializes in layout, pagination, imposition, OPI, and workflow solutions for both the traditional media markets, and new media markets. Mindset boasts some of the leading newspapers world-wide as customers, including The Washington Post, Sydney Morning Herald, and Singapore Straits-Times, to name a few.

Patrick Tully, President of Mindset Software, Inc. commented, “After years of evaluation and discussion with Datalogic, Inc., we are pleased to announce we have come to agreement on licensing such exciting technology. The inclusion of the Adobe PDF Library into our software shows are commitment to providing real innovative PDF solutions to the market. LivePagination is already a leader in saving publishers time and money, and now we can extend and multipurpose the output file in new and exciting ways.”

“SCP III enables the Sydney Morning Herald with deadline flexibility and efficiency in addition to customized management of the newspaper’s output workflow, including the ability to insert ad content received after conventional ‘dump’ deadlines,” said Mindset Software President, Patrick Tully. “The live pagination feature of Mindset’s SCP III is a result of a superior database integration that is very efficient and powerful and provides an attractive ROI,” said Tully.

The Sydney Morning Herald is published by the John Fairfax Group. The newspaper’s circulation is 221,022 (Monday – Friday) and 375,541 for its Saturday edition.

“Clearly the most significant improvement Asbury Park Press will realize when the installation is complete is increased ad revenue,” said Mindset Software President, Patrick Tully. “Live Pagination’s ability to cross-sell ads within one efficient master database offers a great value to their advertisers who want their ads to reach the publications’ multiple markets.”

Asbury Park Press will be operating Live Pagination concurrently on net-linx and their newly-acquired Mactive systems. Mindset Software will be closely coordinating the transition to assure a seamless transition to the new software. “On-site tech support and consulting is another special service we offer our customers,” said Tully.

The Asbury Park Press was founded in 1879. Now, under the leadership of the Gannett Corporation, the Asbury Park Press is positioned to take its place as New Jersey's premier daily and Sunday newspaper. When the Asbury Park Press joined the Gannett corporate family in 1997, they took their place among an elite roster of companies comprising one of the largest news, information and communications organizations in the nation.

“Our software provides The West Australian with a major upgrade,” said Mindset Software President Patrick Tully. “SCP III is front-end independent and provides the option to switch systems in the future with no additional cost,” said Tully. “Furthermore, our software allowed West Australian Newspapers to replace their old HP-Unix stations with conventional PCs,” said Tully. “The result is greatly improved fault tolerance, greater flexibility, reliable Oracle databases, and high-end features such as floating extractions that allows ad classes to be shared between paginators.”

West Australian Newspapers Limited is the publisher of The West Australian and 19 regional newspapers.  The West Australian newspaper has been published since 1833. It sells about 210,000 copies Monday-Friday and 385,000 for the weekend edition on Saturdays which has more than a million readers.

“SCP III once again proves its power to maintain the Post’s high standards, complex zoning, and large volume,” said Mindset Software President, Patrick Tully. “It proves that SCP III stands ahead of the competition in its ability to provide pagination for one of the world’s largest and demanding newspapers."

According to Tully, SCP III now operates with SAP systems in addition to Mactive, CCI, Harris & Baseview, and net-linx. Tully said that SCP III can even operate simultaneously with combined systems.

Mindset Software, Inc. specializes in software and services for the global media industry, both traditional print and the Internet. Founded in March of 1996 Mindset has succeeded by consulting, designing, developing, and installing software world-wide for the world's largest newspapers and media companies. Mindset’s customers include, The Washington Post, Buffalo News, Baltimore Sun, Tampa Tribune, Singapore Strait Times, Irish Independent, Norway's Aftenposten, and the Sydney Herald to name just a few.

The agreement marks a new milestone for Mindset Software, Inc. as a leader in world-class pagination solutions with software that ends dump based pagination and allows flexibility and efficiency with meeting deadlines and managing newspaper output workflow.

“Our agreement with The Washington Post is the first of its kind and demonstrates that SCP III can live up to the high quality standards and tight scheduling of the world’s leading publishers,” said Patrick Tully, Mindset Software, Inc. President. “For the Washington Post we have specifically design SCP III to be compatible with both SAP and net-linx so there’s no need for our customers to choose.” Tully expects the SAP integration to soon be available to any publisher using SAP with very little customization required.

“This agreement further promotes Mindset Software, Inc. as a leader in world-class pagination solutions,” said Mindset Software President, Patrick Tully. “Once installed, SCP III™ will enable the Sydney Morning Herald with deadline flexibility and efficiency and customized management of the newspaper’s output workflow, including the ability to realize ad content that hasn’t arrived.”

SCP III™ is rapidly living up to its “world-class” billing as more newspapers around the globe take advantage of the software’s unique features, including: independence of front-end systems, use of Oracle databases, late ad insertion, multiple zone creation, and on-the-fly parameter editing, to name a few.

The Sydney Morning Herald is published by the John Fairfax Group. The newspaper’s circulation is 221,022 (Monday – Friday) and 375,541 for its Saturday edition. The Sydney Morning Herald has won accolades throughout the newspaper industry worldwide for its dynamic approach to its weekly and daily sections, bursting with color, design, graphics, and hot editorial content.

Mindset Software, Inc. specializes in software and services for the global media industry, both traditional print and the Internet. Founded in March of 1996 Mindset has succeeded by consulting, designing, developing, and installing software world-wide for the world's largest newspapers and media companies. Mindset’s customers include, The Washington Post, Buffalo News, Baltimore Sun, Tampa Tribune, Singapore Strait Times, Irish Independent, Norway's Aftenposten, and the Sydney Herald to name just a few.

The West Australian News of Perth, Australia, has purchased SCP III as their pagination solution for their Net Linx, front-end.

Mindset Software, Inc. will provide complete installation of our World Class Pagination product™.

SCP III will demo this year at NEXPO Conference between June 19th-22nd. Feel free to stop by booth 2660 and get a personal presentation.

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America East Newspaper Operations and Technology Conference continues to be the premier regional newspaper trade show in the industry.

Reports from the Conference suggest this year be one of the most productive yet for Mindset Software.

MINDSET SOFTWARE ANNOUNCES THAT
SCPIII goes LIVE on Mactive at CEDAR RAPIDS.

After the decision was made to go with SCPIII, Mindset had it completely operational in under 6 weeks. Being front-end independent software, SCPIII was running on both their old and new systems making the transaction process incredibly smooth. Even with the offer for PageLayout at no cost, the 12 members of the pagination team voted unanimously 12-0 for SCPIII over PageLayout.

“PGL seems immature and needs work. It uses an exporter to bring the ads in from Mactive, so it isn’t a live replication as it is with SCPIII. Also, we're pleased to provide superior support then offered with PGL.” states Patrick Tully, Mindset Software President.

The pagination team was impressed with the multiplier function in SCPIII that allows you to select a factor to add or subtract from the section to loosen or tighten it, so as to save space or lessen the use of house ads. Another benefit to SCPIII over PGL was that it does a lot of zoning, which PGL does not handle well. Overall, Cedar Rapids was extremely pleased with it’s new World Class Pagination.

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SCP III allows Cedar Rapids to create a tight sequenced paper, with faster extractions, faster saves, and better deadline management through SCP III's Live Pagination(tm) feature. Full product extractions are running around 7 seconds, with page saves less than 3 seconds.

SCP III's Live Pagination is a true benefit at Cedar Rapids. Live Pagination allows for work before and after classified deadlines. No more dump files. Paginators have much more deadline freedom with SCP III.

SCP III is Mindset's advanced classified pagination software based on Oracle database and front-end independent. Cedar Rapids is currently running on their net-linx system, and will use SCP III on their Mactive system in February of 2004. SCP III supports multiple front-end systems including net-linx and Mactive.

Live Paginated is trademark Mindset Software. Mindset Software is a registered trademark of Mindset Software, Inc. in the United States and European Union. Other products and or companies mentioned may be trademarks of their respective companies.

Gazette Communications of Cedar Rapids, Iowa, has purchased SCP III as their pagination solution for their new Mactive front-end. Mindset Software, Inc. will provide installation, integration, and training as part of the purchase.

Mindset Software is proud to be involved in this great transition project between SII/Tandem and Mactive. Mindset's pagination and integration skills are well suited for moving between front-end systems.

SCP III was released this year at NEXPO and provides high-end pagination functions, to multiple front-end systems.